Mahindra History

MAHINDRA HISTORY

WE ARE MAHINDRA AND ROXOR

Backed by over seven decades of rugged automotive experience, Mahindra’s history started in India when we began assembling vehicles under license from Willys. Manufacturing vehicles ever since (while also building one of the globe’s largest, most-respected tractor brands) Mahindra has become the best-selling SUV maker in India with offerings like THAR, Bolero, Scorpio and MM540. To traverse the rugged, often unpaved terrain of still-developing India, Mahindra vehicles have always had to be a little bit tougher, a little bit more hard-worn than your typical highway-to-suburb vehicle. That fact has positioned us perfectly to now bring you ROXOR—a vehicle able to meet the demands of even the most brutal terrain assembled right here in the United States.